We are looking for a passionate and highly motivated Marketing Specialist to join our team and play a key role in promoting our Brand Edge. You will be responsible for developing and executing strategic marketing campaigns, crafting compelling content, and staying ahead of the curve in the dynamic world of digital marketing. If you thrive in a fast-paced environment, love technology, and have a knack for creative storytelling, then we want to hear from you!
Responsibilities:
In-depth understanding of Edge technologies:
* Gain a comprehensive understanding of our products, their capabilities, and their target audience.
* Stay up-to-date on the latest advancements and trends in Marketing.
Competitive analysis and best practices:
* Monitor key competitors and industry leaders in the marketing space.
* Identify and analyze successful marketing campaigns and best practices.
Campaign ideation and execution:
* Collaborate with the marketing team to brainstorm and develop innovative digital marketing campaigns for Edge products.
* Lead the creation of campaign materials, including website content, social media posts, landing pages, and email campaigns.
* Work with designers and developers to ensure high-quality campaign execution.
Social media and communication strategy:
* Develop and implement a comprehensive social media strategy for Edge technologies.
* Manage and curate engaging content across various platforms (e.g., LinkedIn, Twitter, YouTube).
* Monitor online conversations and respond to inquiries in a timely and professional manner.
Teamwork and collaboration:
* Work closely with the marketing team and other departments to ensure alignment and achieve shared goals.
* Effectively communicate campaign progress, challenges, and results to stakeholders.
Qualifications and skills Required:
• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, ideally with a focus on B2B technology marketing.
* Event Experience: Demonstrated ability to plan, coordinate, and execute successful marketing events in person or virtually.
* Ad Experience: Proven track record of creating and managing online and offline advertising campaigns, including budget allocation, targeting, and performance monitoring.
* Vendor Handling: Strong communication and negotiation skills for building and managing relationships with vendors to achieve marketing goals.
• Strong understanding of SEO, content marketing, social media marketing, and email marketing principles.
• Proven ability to develop and execute successful marketing campaigns.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Passion for technology and a strong desire to learn about Edge computing.
• Creative and analytical mindset with a problem-solving approach.
Job Type: Full-time
Pay: ₹40,000.00 - ₹55,000.00 per month
Benefits:
* Cell phone reimbursement
* Flexible schedule
* Health insurance
* Provident Fund
Schedule:
* Day shift
* Fixed shift
* Monday to Friday
Ability to commute/relocate:
* Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Experience:
* Lead Generation: 3 years (Required)
* Digital Marketing: 3 years (Required)
* PPC Campaign Management: 3 years (Required)
Work Location: In person
