Job Title: Digital Marketing Specialist
Location: Perungudi, Chennai
Company: ACSASS
interested candidate can share their resume to 8148614356 this number
Job Description: We are seeking a Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for all things marketing and technology. You will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. Your role will also include conducting market research and analysis to identify trends and insights, and finding the leads and talk to the leads as well as optimizing campaign performance through continuous testing and data-driven insights.
Responsibilities:
* Develop and manage digital marketing campaigns across multiple channels (e.g., PPC, SEO, SEM, email, social media, display advertising) to drive customer acquisition and retention.
* Plan and execute SEO/SEM strategies to increase website traffic and improve conversion rates.
* Identify trends and insights, and optimize spend and performance based on the insights.
* Brainstorm new and creative growth strategies through digital marketing.
* Collaborate with internal teams to create landing pages and optimize the user experience.
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Instrument conversion points and optimize user funnels.
* Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Requirements:
* Proven working experience in digital marketing, particularly within the B2B sector.
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
* Experience in optimizing landing pages and user funnels.
* Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, Apollo.io, Lusha).
* Experience in setting up and optimizing Google AdWords campaigns.
* Strong analytical skills and data-driven thinking.
* Up-to-date with the latest trends and best practices in online marketing and measurement.
* Must have knowledge in Lead generation
* Have good presentation skills and demo\'s
* Must good communication
Education and Certifications:
* Bachelor's or Master\'s degree in Marketing, Digital technologies, or relevant field.
* Additional certifications in Digital Marketing (e.g., Hub Spot, Google AdWords) a plus.
Benefits:
* Competitive salary and performance-based bonuses.
* Performance incentives
* Professional development opportunities and reimbursement for relevant certifications.
Job Types: Full-time, Permanent, Fresher
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
* Cell phone reimbursement
* Leave encashment
* Paid sick time
* Paid time off
Schedule:
* Day shift
Supplemental Pay:
* Commission pay
* Performance bonus
* Yearly bonus
Ability to commute/relocate:
* Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:
* Master's (Preferred)
Location:
* Chennai, Tamil Nadu (Preferred)
Work Location: In person
