Job description
* As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to promote our software products
* We are looking for an individual with a deep understanding of digital marketing techniques, campaign design, and a passion for software products
* This role requires a pleasant personality, excellent communication skills, and a strong desire to excel in the digital marketing landscape
Responsibilities
* Develop and implement comprehensive digital marketing strategies to promote our software products.
* Design, execute, and optimize online marketing campaigns across various channels, including social media, email, SEO, SEM, and content marketing.
* Collaborate with cross-functional teams to create compelling content, visuals, and promotional materials that resonate with our target audience.
* Analyze marketing data and performance metrics to make data-driven decisions and refine campaign strategies.
* Stay up-to-date with industry trends, emerging technologies, and competitor activities to identify opportunities for growth.
* Build and nurture relationships with industry influencers and partners to expand our reach and visibility.
* Monitor and manage online reputation and customer feedback to enhance brand image.
* Drive customer engagement and retention through effective email marketing and customer communication strategies.
Must-have Skills
* Bachelors degree in Marketing, Business, or a related field.
* Proven experience of 3 years in digital marketing with a focus on promoting software products.
* Strong understanding of digital marketing concepts, including SEO, SEM, social media, email marketing, and content marketing.
* Proficiency in marketing automation tools, analytics platforms, and CRM systems.
* Exceptional communication and interpersonal skills with the ability to collaborate effectively.
* Enthusiasm for software products and a strong passion for excellence.
* Creative mindset with the ability to think outside the box and drive innovation.
* Pleasant personality and the ability to work collaboratively in a team-oriented environment.
Job Type: Full-time
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
* Work from home
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 3 years (Preferred)
* software: 1 year (Preferred)
Work Location: Remote
