Digital Marketing Job Requirements and Responsibilities:
* Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
* Designs, builds, and maintains our social media presence.
* Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
* Identifies trends and insights and optimizes spend and performance based on the insights.
* Brainstorms new and creative growth strategies through digital marketing.
* Plans, executes, and measures experiments and conversion tests.
* Collaborates with internal teams to create landing pages and optimize user experience.
* Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Identifies critical conversion points and drop off points and optimizes user funnels.
* Collaborates with agencies and other vendor partners.
* Evaluates emerging technologies.
* Provides thought leadership and perspective for adoption where appropriate.
Education, Experience, and Licensing Requirements:
* Bachelor\'s or master\'s degree in marketing or a related field
* Proven working experience in digital marketing, particularly within the industry
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
* Working knowledge of ad serving tools
* Experience in setting up and optimizing PPC campaigns on all major search engines
* Working knowledge of HTML, CSS, and JavaScript development and constraints
Job Type: Full-time
Pay: ₹12,000.00 - ₹20,000.00 per month
Benefits:
* Cell phone reimbursement
Schedule:
* Day shift
Supplemental Pay:
* Performance bonus
* Yearly bonus
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Required)
Language:
* MALAYALAM (Preferred)
* Urdu (Preferred)
* Hindi (Preferred)
* English (Required)
Shift availability:
* Day Shift (Required)
Work Location: In person
