Job Overview: As a Digital Marketing Executive, you will play a key role in developing and executing marketing strategies to promote our preschool\'s programs and events. You will leverage various digital channels to attract prospective families, enhance our online presence, and drive engagement within our community.
Key Responsibilities:
* Digital Strategy: Develop and implement effective digital marketing strategies to drive brand awareness, increase enrollment, and promote preschool activities.
* Content Creation: Create engaging content for various platforms including social media, blogs, email newsletters, and the preschool\'s website.
* Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, and Twitter. Plan and execute campaigns, and track performance metrics.
* SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) advertising campaigns to enhance online visibility.
* Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics. Prepare reports and provide insights to inform future strategies.
* Community Engagement: Foster relationships with parents, local organizations, and the community to enhance our outreach efforts and build strong connections.
* Event Promotion: Promote preschool events, workshops, and programs through digital channels to maximize attendance and engagement.
* Collaboration: Work closely with the preschool\'s administrative and teaching staff to align marketing efforts with the institution\'s goals and objectives.
Requirements:
* Experience: Minimum of 2 years of experience in digital marketing, preferably within the education or childcare sector.
* Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, social media management tools). Strong writing and communication skills.
* Education: Bachelor\'s degree in Marketing, Communications, or a related field.
* Creativity: Ability to think creatively and develop innovative marketing strategies.
* Analytical Mindset: Strong analytical skills with experience in data analysis and performance tracking.
* Team Player: Ability to work collaboratively with various teams and manage multiple projects simultaneously.
* Passion for Education: A genuine interest in early childhood education and a commitment to enhancing the learning experience for young children.
Job Type: Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
Application Deadline: 14/09/2024
