Job Summary: We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to generate leads through various channels, including social media, email marketing, bulk WhatsApp marketing, and SMS marketing. Additionally, the candidate will be tasked with creating and managing a channel partner network to expand our market reach.
Key Responsibilities:
* Lead Generation:
* Develop and execute digital marketing campaigns across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
* Create and manage email marketing campaigns to nurture leads and convert them into customers.
* Implement bulk WhatsApp and SMS marketing strategies to reach a wider audience.
* Optimize campaigns to improve lead quality and conversion rates.
* Channel Partner Network:
* Identify and onboard potential channel partners to expand market reach.
* Develop and maintain strong relationships with channel partners.
* Monitor and evaluate the performance of channel partners and implement improvement strategies.
* Content Creation:
* Create engaging and relevant content for digital marketing campaigns, including social media posts, email newsletters, and promotional materials.
* Analytics and Reporting:
* Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and email marketing software.
* Prepare regular reports on campaign performance and provide insights for optimization.
* Collaboration:
* Coordinate with other departments to ensure consistent brand messaging across all channels.
Qualifications:
* Bachelor\'s degree in Marketing, Business, or a related field.
* Proven experience in digital marketing, lead generation, and channel partner management.
* Strong understanding of social media platforms, email marketing, WhatsApp marketing, and SMS marketing.
* Excellent communication and interpersonal skills.
* Ability to analyze data and make data-driven decisions.
* Creative thinking and problem-solving abilities.
* Proficiency in marketing tools and software (e.g., Google Analytics, Mailchimp, Hootsuite).
Preferred Skills:
* Experience with CRM systems and marketing automation tools.
* Knowledge of SEO and SEM best practices.
* Familiarity with graphic design tools (e.g., Adobe Creative Suite).
Job Type: Full-time
Pay: ₹20,000.00 - ₹45,000.00 per month
Schedule:
* Day shift
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Preferred)
* total work: 1 year (Preferred)
Work Location: In person
