* Design, develop, and implement comprehensive digital marketing strategies to meet business objectives.
* Conduct market research and competitive analysis to inform and tailor strategies to target audiences.
* Stay updated on digital marketing trends, tools, and technologies to incorporate into marketing plans.
* Create, manage, and optimize multi-channel digital marketing campaigns, including social media, email marketing, SEO, PPC, and content marketing.
* Develop clear KPIs and track campaign performance using tools like Google Analytics, HubSpot, or other marketing platforms.
* Oversee the creation of compelling content for blogs, social media, email newsletters, and website to ensure brand consistency and audience engagement.
* Work with content creators, designers, and other departments to ensure that all digital content aligns with marketing goals.
* Lead efforts in optimizing website content for search engines and improving organic traffic through SEO best practices.
* Manage PPC campaigns, including keyword research, budget management, and performance analysis.
* Develop social media strategies to build brand awareness, engagement, and lead generation across platforms like Facebook, Instagram, LinkedIn, and Twitter.
* Monitor social media trends and audience behaviors, adjusting strategies accordingly for maximum impact.
* Analyze digital marketing performance metrics to measure success and ROI of campaigns, identifying areas for improvement.
* Provide regular reports on marketing activities, highlighting insights and actionable recommendations.
* Develop and manage the digital marketing budget, ensuring efficient allocation of resources across different campaigns and channels.
* Monitor expenses to ensure campaigns stay within budget while achieving desired results.
* Work closely with cross-functional teams, including sales, product, and creative teams, to ensure marketing strategies align with business goals.
* Lead, mentor, and manage a team of digital marketing professionals, ensuring alignment with strategic objectives.
* Oversee CRM strategies, ensuring customer engagement and retention through personalized and automated marketing tactics.
* Manage databases and utilize CRM tools to track customer behavior and improve conversion rates.
* Constantly test new ideas, tools, and channels for innovation and growth in digital marketing efforts.
* Identify opportunities to expand brand visibility and reach new audiences through digital channels.
Job Type: Full-time
Pay: ₹28,000.00 - ₹50,000.00 per month
Benefits:
* Cell phone reimbursement
* Health insurance
* Internet reimbursement
* Provident Fund
Schedule:
* Day shift
Supplemental Pay:
* Joining bonus
* Performance bonus
* Yearly bonus
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 5 years (Required)
* total work: 5 years (Required)
Work Location: In person
