About the Role
The PPC Specialist will be responsible for developing, managing, and optimizing pay-per-click advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media channels. The ideal candidate will have a strong background in PPC Campaign, a keen analytical mindset, and the ability to deliver measurable results.
Role & responsibilities
* Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.
* Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).
* App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.
* Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.
* Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).
* Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.
* Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.
* Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.
* Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.
* Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.
Preferred candidate profile
* Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
* Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
* Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
* Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
Job Type: Full-time
Pay: ₹35,000.00 - ₹45,000.00 per month
Schedule:
* Day shift
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 4 years (Preferred)
* total work: 5 years (Preferred)
Work Location: In person
