Digital Marketing Specialist - Kokoroko Media Pvt Ltd

Date Posted: Oct 07, 2024

Job Detail

  • Location:
    Kolkata, West Bengal, India
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
    Rotating
  • Positions:
    N/A
  • Minimam Experience:
    N/A

Job Description

Do you love creating marketing campaigns? Do you have creative ideas bubbling inside your mind? Are you driven by innovation and learning? — Yes? We are looking for you!

As a digital marketing expert, you\'ll work on high-budget performance marketing campaigns across multiple client verticals. You will also experiment with various growth strategies with a drive for results. Brainstorming sessions and monthly discussions with field experts are a bonus, with loads of learning opportunities!

At Kokoroko Media, we love to work with diverse minds to bring out the best results for our partners. We offer a competitive salary package, health benefits, flexible work hours and a hybrid working environment. Being an equal-opportunity employer, we encourage candidates from all backgrounds to apply.

So, do you have what it takes to be a digital marketing specialist at [Company X]?

Objectives of this role

* Develop and implement digital marketing strategies aligning with the company\'s goals.
* Conduct market research, understand the target audience, and identify marketing and growth opportunities.
* Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
* Measure and analyse campaigns\' success using data and analytics tools.
* Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).

Your responsibilities

* Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
* Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
* Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
* Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Required skills and qualifications

* A bachelor\'s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
* 2+ years of demonstrable experience in marketing or digital marketing roles.
* Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
* Excellent analytical skills to understand data, study metrics, and align strategies.
* Innovative thinker with a keen eye for detail and identifying trends.
* Strong interpersonal, verbal and written communication skills.

Preferred skills and qualifications

* Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot\'s Inbound Certification Course.
* Familiarity with marketing analytics tools like Google Analytics and SEMRush.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Schedule:

* Day shift
* Fixed shift

Education:

* Bachelor's (Preferred)

Experience:

* Digital marketing: 1 year (Preferred)
* total work: 1 year (Preferred)

Work Location: In person

Company Overview

Kolkata, West Bengal, India

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