Responsibilities
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion and optimization
* Research and implement search engine optimization recommendations
* Research and analyze competitor advertising links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Work with editorial and marketing teams to drive SEO in content creation and content programming
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
Schedule:
* Day shift
* Rotational shift
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 2 years (Required)
* SEO: 2 years (Required)
Work Location: In person
