Job Description
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### Knowledge:
* Strong understanding of the SEO process – On-Page & Off-Page
* Thorough knowledge of Facebook & Google Ads (PPC)
* Team handling and strategy building of the projects
* Intermediate working knowledge of WordPress, Magento and Shopify
### Experience:
* At Least 2 Years of working experience in SEO
* Experience working with Google Ads, Facebook Ads and Bing Ads
* At Least 3 Years of working experience in an e-commerce project of either WordPress, Magento and Shopify
* At Least 2 Years of working as Team Leader or Team Head in a reputed company or agency
### Skills, Ability & Attitude:
* Proficiency in MS Office
* High proficiency with Google Analytics, Facebook Analytics, Google Tag Manager
* AdWords certification would be an added advantage
* Creative and tactical thought process to drive conceptual and targeted ads
* Proactive towards developing creative ads and optimizing the same as per requirements
### Responsibilities:
* Lead all in-house teams that are working on multiple clients\' projects
* Manage and analyse PPC advertising campaigns on Google, Facebook, Instagram, Bing & LinkedIn
* Formulate and analyse SEO campaigns of multiple campaigns with the SEO team
* Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search & SEO initiatives
* Evaluate the time required to complete tasks and develop effective solutions
* Analyze and test behaviour-based marketing techniques, retargeting techniques and help develop paid strategies
### Experience: Minimum 2 years
