Job Summary: The Digital Marketing Specialist will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. This role requires a blend of creativity, analytical skills, and technical proficiency to effectively engage our target audience and drive business growth.
Key Responsibilities:
* Develop and execute comprehensive digital marketing strategies to increase brand awareness, website traffic, and lead generation.
* Manage and optimize all digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and paid advertising.
* Create, curate, and manage engaging content for various digital platforms, including websites, blogs, social media, and email campaigns.
* Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics, providing insights and recommendations for improvement.
* Conduct keyword research and implement SEO best practices to enhance organic search rankings and website visibility.
* Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising.
* Collaborate with the design and content teams to create compelling marketing materials and ensure brand consistency.
* Stay up-to-date with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to stay ahead of the competition.
* Monitor and manage the company\'s online reputation and respond to customer feedback and inquiries on digital platforms.
* Identify and engage with influencers and industry partners to amplify the reach of our digital marketing efforts.
Qualifications:
* Bachelor\'s degree in Marketing, Communications, Business, or a related field.
* Proven experience as a Digital Marketing Specialist or similar role.
* Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, etc.
* Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
* Excellent written and verbal communication skills.
* Creative thinking and problem-solving abilities.
* Strong analytical skills and the ability to interpret data to drive decision-making.
* Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
* Ability to work independently and as part of a team in a fast-paced environment.
Job Type: Full-time
Pay: ₹8,000.00 - ₹15,000.00 per month
Benefits:
* Cell phone reimbursement
* Commuter assistance
* Internet reimbursement
Schedule:
* Day shift
Supplemental Pay:
* Performance bonus
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Required)
* total work: 1 year (Preferred)
Work Location: In person
