Are you a dynamic digital marketing professional with a passion for creating impactful online strategies? Do you thrive on generating organic leads and driving brand growth in a competitive industry? If so, we invite you to explore this exciting opportunity at Sarkar Plywood Pvt Ltd. As a Digital Marketing Specialist, you will play a pivotal role in shaping our digital presence, engaging with audiences, and contributing to our company's success in the global market. Join us in our journey to excellence, innovation, and sustainable growth.
*Responsibilities:*
* Digital Strategy: Develop and execute comprehensive digital marketing strategies aligned with the company's goals, targeting both B2B and B2C audiences.
* Content Creation: Create engaging and relevant content for various digital channels, including social media, blogs, and email marketing, to drive brand awareness and lead generation.
* Campaign Management: Manage end-to-end digital marketing campaigns, including planning, implementation, tracking, and optimization, across platforms like Facebook, LinkedIn, Google Ads, and more.
* SEO & SEM: Optimize website content for search engines (SEO) and manage paid search advertising campaigns (SEM) to improve organic and paid search rankings.
* Email Marketing: Develop and execute email marketing campaigns, segmenting audiences and crafting compelling email content to nurture leads and promote products.
* Social Media: Manage social media accounts, curating content, engaging with the audience, and using data-driven insights to improve social media performance.
* Analytics: Monitor website traffic, user behavior, and digital marketing campaign analytics using tools like Google Analytics to track performance and adjust strategies as needed.
* Lead Generation: Drive organic lead generation efforts, implementing lead capture strategies and leveraging digital channels to increase lead flow.
* Competitor Analysis: Stay updated on industry trends and analyze competitor strategies to identify opportunities and threats.
*Qualifications:*
* Education: Bachelor's degree in Marketing, Digital Marketing, or a related field.
* Experience: Proven experience in digital marketing, preferably in a B2B manufacturing or export industry.
* Technical Skills: Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEO tools, email marketing platforms, and social media advertising.
* Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Creativity: Creative mindset with the ability to develop innovative digital marketing campaigns.
* Industry Knowledge: Familiarity with the plywood and wooden panels industry is a plus.
* Certifications: Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are a bonus.
*Skills and Abilities:*
* Excellent written and verbal communication skills.
* Attention to detail and strong organizational skills.
* Ability to work independently and collaboratively in a team.
* Problem-solving and critical-thinking abilities.
* Adaptability to fast-paced changes in the digital landscape.
* Project management skills to handle multiple campaigns simultaneously.
*KPIs:*
* Lead Generation: Number of qualified leads generated.
* Website Traffic: Increase in organic and referral website traffic.
* Click-Through Rates (CTR): CTR on digital marketing campaigns.
* Conversion Rates: Conversion rates from leads to customers.
* Social Media Engagement: Engagement metrics on social media platforms.
* Email Marketing Metrics: Open rates, click-through rates, and conversion rates for email campaigns.
*Benefits:*
* Competitive compensation package with performance-based incentives.
* Opportunity to work with a leading manufacturer and exporter in the industry.
* Professional development and training opportunities.
* Collaborative team environment with opportunities to implement creative ideas.
* Stay updated with the latest digital marketing trends and technologies.
* If you're a digital marketing expert passionate about driving organic leads and growth in the plywood industry, we encourage you to apply and become a key part of the Sarkar Plywood Pvt Ltd team.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Schedule:
* Day shift
Ability to commute/relocate:
* Surat, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 2 years (Preferred)
* Lead generation: 1 year (Preferred)
