Company Name: Compucare India Pvt. Ltd.
Position: Digital Marketing Specialist
Job Location: Vadodara
Job Type: Full-Time
Location: Vadodara
Responsibilities:
* Develop and execute a strategic digital marketing plan to enhance brand visibility and drive lead generation.
* Implement lead-generation campaigns across various digital channels (SEO, SEM, social media, email marketing, etc.).
* Oversee the creation of compelling and relevant content for various digital platforms.
* Utilize analytics tools to measure and report on the performance of digital marketing campaigns.
* Develop and implement a social media strategy to enhance brand presence and engagement.
* Manage the digital marketing budget effectively, allocating resources for maximum ROI.
* Work closely with sales teams to understand customer needs and align marketing strategies accordingly.
Qualifications and Experience
* Bachelor\'s degree in Marketing, Business, Electrical Engineering, Computer Engineering, or a related field.
* MBA in Marketing would be an added advantage
* Proven experience of 3-6 Years in digital marketing with a focus on lead generation.
* Strong understanding of the LED boards, factory automation solutions, and SaaS-based products market.
