Job Description: Digital Marketing Specialist
Position: Digital Marketing Specialist
Location: Ahmedabad (Gota)
Department: Marketing
Employment Type: Full-Time/Part-Time
Job Summary:
The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company and products. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Key Responsibilities:
* Develop and Manage Digital Marketing Campaigns:
* Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
* Content Strategy and Management:
* Create, curate, and manage all published content (images, video, written, and audio).
* Develop editorial calendar to align with company goals.
* Social Media Management:
* Oversee the company\'s social media accounts, create and post content, engage with followers, and analyze engagement metrics.
* Utilize social media marketing tools to create and maintain the company\'s brand.
* Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
* Perform ongoing keyword research, discovery, and optimization for content and advertising campaigns.
* Analyze website and social media pages to improve SEO and user engagement.
* Email Marketing:
* Develop, implement, and manage email marketing campaigns.
* Design and write email marketing campaigns and newsletters.
* Analytics and Reporting:
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Use Google Analytics and other reporting tools to analyze traffic trends and user behavior.
* Collaboration and Coordination:
* Collaborate with internal teams to create landing pages and optimize user experience.
* Work with the design team to create visually appealing and effective advertising content.
Qualifications:
* Bachelor\'s degree in Marketing, Communications, Business, or related field.
* Proven working experience in digital marketing.
* Strong understanding of current online marketing concepts, strategy, and best practices.
* Experience with SEO, SEM, Google Analytics, and CRM software.
* Proficiency in email marketing, social media marketing, and content management systems.
* Excellent communication and interpersonal skills.
* Strong analytical and project management skills.
* Creative thinker with an ability to use data to inform marketing decisions.
Preferred Qualifications:
* Experience with Adobe Creative Suite or similar software.
* Certification in Google Analytics, Google AdWords, or other relevant digital marketing certifications.
* Experience in [specific industry or sector relevant to your company].
Benefits:
* Competitive salary and performance-based incentives.
* Health, dental, and vision insurance.
* Retirement savings plan with company match.
* Paid time off and company holidays.
* Professional development opportunities.
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Schedule:
* Day shift
Ability to commute/relocate:
* Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
* Job location will be Gota
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Preferred)
Work Location: In person
