Job Description

Position: Digital Marketing Specialist (SEO)

Location: Hyderabad

Job Type: Full-Time

Experience: 2-3 Years in SEO

We are looking for a talented and experienced Digital Marketing Specialist with a strong focus on SEO to join our growing team and enhance our online presence.

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing effective SEO strategies to improve our organic search rankings, drive website traffic, and increase conversions. The ideal candidate will have a solid understanding of search engine algorithms, keyword research, on-page and off-page optimization, and analytics.

Key Responsibilities:

Develop, implement, and manage comprehensive SEO strategies.

Conduct keyword research to identify opportunities and optimize existing content.

Perform on-page optimization, including title tags, meta descriptions, headers, and image alt text.

Develop and execute off-page optimization strategies, such as link building and content outreach.

Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush).

Stay up-to-date with the latest industry trends, algorithm updates, and best practices in SEO.

Collaborate with the content team to ensure SEO best practices are incorporated into content creation.

Conduct regular website audits to identify and rectify technical SEO issues.

Prepare and present regular reports on SEO performance and suggest actionable insights.

Work with the web development team to ensure SEO best practices are properly implemented on newly developed code.

Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field.

2-3 years of hands-on experience in SEO.

Proven track record of successful SEO campaigns with measurable results.

Strong understanding of search engine algorithms and ranking factors.

Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

Excellent analytical skills and the ability to interpret data to make informed decisions.

Strong knowledge of on-page and off-page SEO techniques.

Experience with technical SEO and website analytics.

Strong written and verbal communication skills.

Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

Experience with other aspects of digital marketing (e.g., PPC, social media marketing) is a plus.

Certification in SEO or related digital marketing certifications is a plus.

Familiarity with HTML, CSS, and JavaScript as they relate to SEO.

What We Offer:

Competitive salary and benefits package.

Opportunity to work with a passionate and collaborative team.

Professional development and growth opportunities.

Flexible working hours and remote work options.

Job Type: Full-time

Schedule:

* Monday to Friday

Education:

* Bachelor's (Preferred)

Experience:

* Digital marketing: 3 years (Preferred)

Work Location: In person