Position Overview: We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our digital marketing team, will be responsible for optimizing our website content and improving our search engine rankings to drive organic traffic and increase conversions. You will analyze data, identify trends, and execute both on-page and off-page SEO strategies to maximize search engine visibility and overall performance.
* Develop and execute social media strategies to align with business goals and marketing objectives. Conduct market research and analyze trends to identify new opportunities and best practices.
* Develop and implement effective SEO strategies to increase website visibility and rankings.
* Plan and execute social media campaigns, including paid advertising and organic promotions. Manage social media calendars and ensure consistent posting schedules.
* Monitor and respond to social media interactions in a timely and professional manner. Foster a sense of community by engaging with followers and addressing their inquiries or concerns. Track and analyze social media metrics to evaluate the effectiveness of campaigns and strategies.
* Prepare regular reports and provide insights and recommendations for continuous improvement.
* Conduct keyword research to identify relevant search terms and optimize content accordingly.
* Perform on-page optimization including meta tags, headings, URL structures, and internal linking.
* Ensure that website content is SEO-friendly and adheres to best practices.
* Conduct technical SEO audits to identify and resolve issues related to site performance, crawlability, and indexability.
* Optimize website speed, mobile responsiveness, and overall user experience.
* Collaborate with content creators to ensure that all content is optimized for search engines and aligns with target keywords.
* Monitor and improve content quality, readability, and engagement metrics.
* Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
* Build and manage the company\'s social media profiles and presence, including Facebook, Twitter, Linkedin, Pinterest, Instagram and additional channels that may be deemed relevant.
* Keyword Research: Conduct extensive keyword research to identify high-performing keywords and search queries relevant to our business.
* On-Page SEO Optimization: Optimize website content, metadata (titles, descriptions, headers), and internal linking to improve search engine visibility and ranking.
* Technical SEO: Address and fix technical issues that impact SEO performance, including site speed, mobile responsiveness, crawlability, indexing, and schema markup implementation.
* Content Strategy: Collaborate with content creators to develop SEO-friendly content, including blog posts, landing pages, and product descriptions that align with search intent.
* Link Building: Develop and execute off-page SEO strategies, including building high-quality backlinks through outreach, partnerships, and content promotion.
* SEO Audits: Conduct regular SEO audits of websites to identify areas for improvement, generate SEO performance reports, and implement recommendations for optimization.
* Competitor Analysis: Analyze competitors' SEO strategies, keyword rankings, and backlink profiles to identify opportunities and gaps.
* Analytics & Reporting: Use tools such as Google Analytics, Google Search Console, and third-party SEO software to monitor website performance, track key metrics, and provide actionable insights.
* Local SEO: Optimize local search listings and ensure consistent NAP (Name, Address, Phone) information across directories for local SEO improvements.
* Stay Updated on Industry Trends: Keep up with the latest SEO trends, algorithm changes, and best practices to ensure our SEO strategies are current and effective.
* Collaboration: Work closely with web developers, content creators, and the broader marketing team to ensure SEO best practices are incorporated into all digital marketing initiatives.
Qualifications:
* Bachelor\'s degree in Marketing, Communications, IT, or a related field (or equivalent experience).
* Proven experience as an SEO Specialist or similar role.
* Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
Location- Banjara Hills, Hyderabad (Onsite)
Job Type: Full-time
Pay: ₹300,000.00 - ₹600,000.00 per year
Benefits:
* Health insurance
* Paid sick time
* Paid time off
* Provident Fund
Schedule:
* Day shift
* Morning shift
Supplemental Pay:
* Commission pay
* Overtime pay
* Performance bonus
* Quarterly bonus
Ability to commute/relocate:
* Banjara Hills, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)
Education:
* Bachelor's (Preferred)
Experience:
* SEO: 1 year (Required)
* total work: 1 year (Preferred)
Work Location: In person
