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Company Profile
This is an opportunity to join one of education sector\'s most successful software services companies. Over the last 5 years, we have grown at an average rate of 30% each year. This newly-created position will be an integral part of our development team as we embark on the next phase of our growth.
Established in 2002, BeeS Software Solutions provides comprehensive ERP solutions. Part of enhancing our ERP product offerings and developing a cloud based solution using latest technologies, we are seeking professionals with commitment to success.
Our organization culture promotes healthy work environment to support professional and personal growth.
Job description
We are seeking a versatile and dynamic Digital Marketing Specialist / Website Developer to join our team. This dual-role position involves creating and managing digital marketing campaigns, optimizing website performance, and ensuring a seamless online user experience. The ideal candidate will have a strong background in both digital marketing strategies and website development, with the ability to bridge the gap between these two crucial areas.
Responsibilities:
● Web Development:
○ Design, develop, and maintain modern, responsive websites using the latest web technologies.
○ Ensure website performance, security, and accessibility are optimized.
○ Integrate various tools and plugins to enhance website functionality.
○ Collaborate with designers and content creators to deliver visually appealing and user-friendly web experiences.
○ Fast turnaround on landing pages for marketing promotions
○ Ability to perform in a fast paced and demanding environment
○ Primarily focused on front-end design work and some backend content management.
○ Testing/debugging and quality assurance across platforms (Android, iOS, and different browsers)
● SEO:
○ Conduct comprehensive keyword research and competitor analysis to identify optimization opportunities.
○ Implement on-page and off-page SEO strategies to improve search engine rankings.
○ Track and analyze website traffic, keyword performance, and user behavior using tools like Google Analytics and Search Console.
○ Stay up-to-date with the latest SEO trends and algorithm updates.
○ Develop and execute content marketing strategies to support SEO goals.
○ Collaborate with other marketing team members to align website development and SEO efforts with overall marketing campaigns.
o Create and manage content strategies to support SEO goals.
o Analyze website performance using Google Analytics, Google Search Console, and other SEO tools.
o Monitor and report on key SEO metrics, including rankings, traffic, and conversions.
● Digital Marketing:
o Design, build and maintain our social media presence
o Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
o Identify trends and insights, and optimize spend and performance based on the insights
o Brainstorm new and creative growth strategies
o Plan, execute, and measure experiments and conversion tests
o Collaborate with internal teams to create landing pages and optimize user experience
o Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
o Instrument conversion points and optimize user funnels
Desired Qualifications
* Experience using content management and design software to create, design, and maintain website content, graphics, and landing pages as well as monitoring adherence to compliance standards
* Experience maximizing search engine optimization and reporting on web traffic, marketing, and advertising activities
* Experience managing full-cycle web content projects including coordinating deadlines, prioritizing competing demands, proofreading, and error correction
* Experience with web content management systems, relevant software applications, and basic HTML
* Qualification : MBA (Digital Marketing)
Job Type: Full-time
Pay: ₹25,000.00 - ₹49,327.45 per month
Schedule:
* Day shift
Education:
* Master's (Preferred)
Experience:
* Digital marketing: 5 years (Preferred)
Work Location: In person
