Overview
We are seeking a dynamic Digital Marketing and Web Development Specialist to join our team. This role requires a blend of creativity and technical expertise to manage and enhance our online presence. The ideal candidate will be responsible for strategizing and executing digital marketing campaigns, while also maintaining and developing our website to ensure an optimal user experience.
How to Apply:
Interested candidates should submit their resume, cover letter, and portfolio/website (if applicable) to ssudhakaran@datasmarttech.com / shimagiri@datasmarttech.com / ssaravanan@datasmarttech.com.
Mobile : +91-97900 20881
### Key Responsibilities:
#### Digital Marketing:
1. Develop and execute digital marketing strategies including SEO/SEM, email campaigns, social media, and paid advertising.
2. Analyze and report on performance metrics for digital marketing campaigns, providing actionable insights to optimize future campaigns.
3. Content creation and management: Write and edit copy for social media, websites, blogs, and email newsletters.
4. Manage social media accounts, ensuring brand consistency and audience engagement.
5. Collaborate with cross-functional teams (sales, design, product) to ensure unified marketing efforts.
6. Monitor industry trends and competitor strategies, adapting campaigns to stay ahead.
7. Use marketing tools like Google Analytics, SEMrush, Hootsuite, MailChimp, etc., to track performance.
#### Web Development:
1. Design, develop, and maintain websites using front-end technologies like HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Shopify).
2. Design, develop, and maintain websites using back-end technologies like PHP, Laravel framework.
3. Ensure websites are optimized for SEO, mobile-friendliness, and speed.
4. Collaborate with designers to ensure UI/UX best practices are followed.
5. Troubleshoot and resolve technical issues on websites, including bugs, broken links, and performance bottlenecks.
6. Integrate and manage third-party tools such as CRMs, eCommerce platforms, and analytics tools.
7. Monitor website performance and security using tools like Google Search Console, SSL, etc.
8. Stay updated on web development trends and technologies to implement improvements.
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### Qualifications:
- Bachelor\'s degree in Marketing, Web Development, Computer Science, or related field.
- Proven experience in digital marketing and web development (1+ years preferred).
- Proficiency in SEO/SEM strategies and tools (Google Analytics, Ahrefs, etc.).
- Experience with CMS platforms like WordPress, Shopify, or Drupal.
- Knowledge of front-end technologies (HTML, CSS, JavaScript, etc.).
- Knowledge of back-end technologies (PHP, Laravel,etc.).
- Familiarity with design tools (e.g., Adobe Creative Suite, Figma) is a plus.
- Strong analytical and problem-solving skills.
- Ability to work collaboratively and communicate effectively with teams.
- Detail-oriented and able to manage multiple projects at once.
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Benefits:
- Competitive salary
- Paid time off
- Professional development opportunities
- Flexible work environment
Job Types: Full-time, Internship
Contract length: 12 months
Pay: ₹8,086.00 - ₹20,000.00 per month
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Preferred)
* total work: 1 year (Preferred)
Work Location: In person
