Job Description: Digital Media Marketing Specialist
Position Overview:
A Digital Media Marketing Specialist is responsible for developing and executing effective digital marketing strategies to promote a company's products, services, or brand across various online platforms. The role requires a combination of creativity, analytical skills, and technical expertise to drive targeted traffic, engage audiences, and achieve measurable results in terms of brand awareness, lead generation, and customer acquisition.
Key Responsibilities:
1. Digital Marketing Strategy:
- Collaborate with the marketing team and other stakeholders to develop comprehensive digital marketing strategies aligned with overall business goals.
- Identify target audiences and create detailed buyer personas to guide campaign targeting and content development.
- Utilize market research and data analysis to stay updated on industry trends, customer preferences, and competitor activities.
2. Content Creation and Management:
- Develop engaging and persuasive digital content across various platforms, such as social media, blogs, emails, websites, and video.
- Optimize content for search engines (SEO) to improve organic reach and website visibility.
- Curate and maintain a content calendar to ensure consistency and timeliness of digital marketing campaigns.
3. Social Media Marketing:
- Manage social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Create and execute social media campaigns to increase brand awareness, engagement, and follower growth.
- Monitor and respond to user comments, messages, and reviews, maintaining a positive brand image.
4. Paid Advertising:
- Plan, implement, and monitor paid advertising campaigns on platforms like Google Ads, Facebook
Ads, and other relevant channels.
- Optimize ad performance based on key metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
5. Email Marketing:
- Develop email marketing campaigns, including promotional emails, newsletters, and automated drip campaigns.
- Segment email lists and personalize content to improve open rates and click-through rates.
6. Analytics and Reporting:
- Use digital marketing tools and platforms to track and analyze campaign performance.
- Provide regular reports and insights to management, detailing the effectiveness of marketing efforts and recommending improvements.
7. Conversion Rate Optimization (CRO):
- Identify opportunities to improve website and landing page performance to increase conversions.
- A/B test different elements, such as headlines, images, and calls-to-action, to optimize conversion rates.
8. Budget Management:
- Monitor digital marketing budgets and ensure effective allocation of resources for maximum impact.
- Optimize spending to achieve desired outcomes and demonstrate a positive return on investment
(ROI).
Qualifications and Skills:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Proven experience in digital marketing, preferably in a similar role or agency environment.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in using various digital marketing platforms, analytics tools, and content management systems.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and ability to ideate and implement innovative marketing strategies.
- Familiarity with HTML, CSS, and basic graphic design skills are a plus.
- Up-to-date with the latest industry trends and best practices in digital marketing.
Note: The job description may vary depending on the company's specific needs and the scope of their digital marketing activities. Additionally, the role might involve additional responsibilities like influencer marketing, affiliate marketing, or managing partnerships with digital media platforms.
Job Type: Full-time
Pay: ₹10,120.16 - ₹15,000.00 per month
Benefits:
* Paid sick time
* Paid time off
Schedule:
* Day shift
Supplemental Pay:
* Performance bonus
Ability to commute/relocate:
* Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Experience:
* total work: 1 year (Preferred)
