Key Responsibilities:
Lead and manage the teams of media buyers, overseeing campaigns for up to 10-15 large accounts.
Develop and implement comprehensive media strategies that align with client goals, focusing on both lead generation and retention.
Oversee the execution of campaigns across Facebook, Google Ads, Email Marketing, and WhatsApp Marketing, ensuring optimal performance.
Maintain strong client relationships through regular communication and strategic advice.
Continuously analyze campaign performance and implement improvements to maximize ROI.
Collaborate with the creative and content teams to ensure that all media assets are aligned with the campaign strategy and resonate with target audiences.
Monitor industry trends and competitor activities to keep campaigns innovative and competitive.
Provide training and mentorship to junior team members, fostering a culture of continuous learning and growth.
Ensure that all campaigns are executed within budget and timeline constraints.
What We Need From You:
Extensive experience in managing and optimizing Facebook Ads campaigns, with a proven track record of success.
Experience in handing E-commerce brands for Meta and Google platforms.
Expertise in handling atleast 1.5Lac+ daily budget for high value clients.
Strong expertise in Google Ads and retention marketing strategies.
Demonstrated ability to lead a team and manage multiple client accounts simultaneously.
Excellent analytical skills, with a strong focus on data-driven decision-making.
Outstanding communication skills, with the ability to build and maintain strong client relationships.
A collaborative mindset, with the ability to work effectively across teams.
Creative thinking and attention to detail in campaign planning and execution.
Ability to work independently in a fast-paced environment, while also supporting and guiding your team.
A commitment to staying up-to-date with the latest digital marketing trends and best practices.
LOCATION: KALIGHAT
Job Type: Full-time
Pay: ₹65,000.00 - ₹70,000.00 per month
Application Question(s):
* May I know your current ctc ?
Experience:
* total work: 5 years (Preferred)
* Digital Marketing agency: 5 years (Preferred)
Location:
* Kolkata District, West Bengal (Preferred)
Work Location: In person
