Responsibilities:
* Setting up and execution of Amazon PPC campaigns in alignment with overall marketing strategies
* Work on creating and optimizing ad groups, campaigns, and targeting options.
* Conducting keyword research, competitor analysis and market research for the assigned product category/account
* Assist in the management of keyword lists, including identifying new opportunities and optimizing existing ones
* Preparation of regular reports on campaign performance, providing insights and recommendations - that clearly communicates the strengths and weaknesses of each campaign
* Identifying trends, based on the insights to optimize spend and performance
* Drive new ideas and processes to improve the performance of campaigns, including Ad structure, bidding, optimization of Ad copy, keyword development and creative assets
* Work with the Team Leader to monitor and manage daily budgets effectively
* Participate in A/B testing of ad variations to improve overall performance
* Collaborate with cross-functional teams, such as listings, sales, and content, to ensure alignment and synergy in overall strategies
* Communicate effectively with internal stakeholders to gather relevant information for campaign optimization
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Experience:
* E-commerce: 2 years (Required)
* Hellium10: 2 years (Required)
* Amazon PPC campaigns: 2 years (Required)
Work Location: In person
