### Job Information
Industry
IT Services
Salary
6 - 9 lacs/annum
Work Experience
3 - 7 years
City
Kolkata
State/Province
West Bengal
Country
India
Zip/Postal Code
700156
### Job Description
As an Email Marketing Manager, you will play a pivotal role in driving the success of our email marketing and sales efforts. This position requires an individual with proven leadership skills, a strong email and content marketing background, and the ability to work with the marketing and inside sales team. You will be responsible for strategizing and planning email campaigns for Innofied Solution and it's SaaS product AllRide Apps.
We work with international B2B clients only. Responsibilities:* Develop and execute email marketing strategies to drive engagement, conversions, and revenue.
* Monitor email campaign performance and optimize campaigns based on data insights.
* Build and execute end-to-end multi-touch outbound marketing campaign flows including segmentation, email development, campaign architecture, and email delivery.
* Assist in the development and optimization of email templates.
* Work with a clear target and try to achieve the target with the team.
### Requirements
* At least 3 years experience in email marketing for B2B businesses.
* Must have good written and verbal communication
* Experience with email marketing platforms/processes such as Gmass, Mail-merge, HubSpot, Getresponse, or Smartlead to send emails to lists and generate leads/appointments from those emails.
* Good to have understanding of digital marketing concepts, including SEO, PPC, social media, and content marketing.
### Benefits
* PF
* Mediclaim
* Flexible timing
* Work with the international clients and an AI based fast growing SaaS product
### About Innofied
Innofied Solution is a 10 years old technology product and services company. We are a team of 100+ full-time members working from 2 development centers in Kolkata and Pune. We are a London and Sydney based company as well and we have sales offices in the US, UK and Australia.
We have been in this industry since 2012, and have worked with over 1000 clients from various locations around the world and helped them improve their product experience, create a better strategy, raise funds, and increase user acquisition by providing a mix of creativity, great product experience and technology innovation.
We have subsidiary AllRide Apps, which specifically deals with AI-driven Smart transportation and logistics solutions. Innofied, the parent company, deals with tech product development.
Why Join Innofied?
Innofied culture promotes a high-energy workplace where everyone is passionate about crafting world class tech products
We hire innovative, growth-minded talent and provide them with resources that help achieve remarkable results.
We are having a 100% YoY growth and we are expanding exponentially.
We provide exclusive inhouse and external training and certifications to all our team members.
Awards:
Engage Digital Award of Excellence
NASSCOM Emerge IT East Award
ASSOCHAM Technology Excellence Award
WASME National SME Award of Excellence Show Less
