We are looking for a talented Email marketing specialist to generate the leads through email marketing strategies. Your main duties include running email marketing campaigns end-to-end, creating and managing email databases and sending emails/newsletters. Your role is to reach out to prospects through email campaigns and generate leads for web design and SEO.
Job Description –
---------------------
* Generating leads from the International market through email marketing, Data mining, and database development using different tools.
* Develop and execute online lead generation marketing plans
* Acquiring IT contacts for Web-based Applications Generating leads
* Identify potential clients, exploring the international market
* Implementing Email Marketing Campaigns
* Building connections on LinkedIn for lead generation
* Own, plan, and execute the maintenance and evolution of email campaign templates, lists, data feeds and interfaces
* Well versed with Marketing Automation
* Email/landing page creation, deployment and analysis
* Analyze email campaign results and recommend changes for future email campaigns
* Proactively identify and trouble-shoot multiple issues in complex marketing programs
Candidate Profile –
-----------------------
* 2+ years of relevant email marketing specialist experience, preferably in B2B markets (legal, insurance, finance, real estate or consulting industries, a plus)
* Should have sound knowledge of finding emails and validating
* Bachelor\'s degree or equivalent professional experience
* Excellent writing skills in English
* Ability to develop and edit clear, concise, and grammatically correct copy
* Ability to develop and maintain a clear and consistent brand voice
* Working knowledge of social media, website and analytics tools
* Create inbound marketing strategies to meet project goals.
* Grow new leads by converting site and social media traffic through calls-to-action, landing pages, and lead generation content.
* Continually look for new ways to generate leads and manage targeted list development.
* Manage new and existing lead lists making sure all information is up to date on both excel files and CRM tools.
