An email marketing specialist manages email marketing campaigns, from design to execution, and reports on key metrics. Some of their responsibilities include:
* Campaign design: Create and optimize email campaigns that support marketing goals
* Email list management: Compile and maintain email lists, ensuring data is up-to-date
* Copywriting: Write, proofread, and edit email copy
* Email automation: Design and execute automated email campaigns
* A/B testing: Design and execute A/B tests
* Segmentation: Build effective audience segments
* Metric tracking: Track key metrics like open and unsubscribe rates
* Market research: Conduct market research to stay updated on new strategies
* Reporting: Prepare reports for management and stakeholders on campaign performance
* Collaboration: Collaborate with other marketing team members
Email marketing specialists should have a diploma or bachelor's degree in marketing or a similar field. They should also have experience with email marketing platforms, Google Analytics, CMS, HTML, CSS, and A/B testing. Strong project management, communication, and interpersonal skills are also important.
Job Type: Full-time
Pay: ₹15,000.00 - ₹30,000.00 per month
Schedule:
* Day shift
* Monday to Friday
Experience:
* Email marketing: 1 year (Preferred)
Work Location: In person
