Job Information
Industry
Marketing
Salary
As per Industry standards
City
Hyderabad
State/Province
Telangana
Country
India
Zip/Postal Code
500081
About Us
PeopleLink is India's leading Audio & Video Solutions provider company with clients across the world. Our HO is based at Hyderabad while as we have sales team and partner network across India as well as globally. For more details, visit www.peoplelinkvc.com
Job Description
Job Description:
We are seeking a dynamic and results-oriented Marketing Executive to join our team. The ideal
candidate will be responsible for planning and executing comprehensive digital marketing strategies
across multiple platforms to promote our products/services and generate leads in India, USA, and the
Saudi region. The candidate will play a pivotal role in enhancing our brand visibility, driving
engagement, and contributing to the overall growth of the business.
Responsibilities:
Email Campaigns:Develop and execute targeted email campaigns to nurture leads and engage with
our audience.Manage email lists, segmentation, and optimize campaigns for maximum effectiveness.
WhatsApp Marketing: Implement strategic WhatsApp marketing campaigns to reach and engage our
target audience. Monitor and analyze campaign performance, adjusting strategies as needed for
optimal results.
LinkedIn Marketing:Create and manage LinkedIn marketing campaigns to build brand presence and
generate leads. Utilize LinkedIn features to engage with relevant groups, prospects, and stakeholders.
Ad Campaigns:Plan, execute, and optimize online advertising campaigns across various platforms
(Google Ads, Facebook Ads, etc.). Monitor budgets, analyze key metrics, and adjust strategies for
improved ROI.
Lead Generation: Work closely with the sales team to understand target audiences and develop
strategies to generate high-quality leads. Utilize analytics tools to measure and report on the
performance of marketing campaigns.
Requirements
Skills and Qualifications:
Proven experience as a Digital Marketing Executive or similar role.
In-depth knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
Proficiency in WhatsApp business tools and strategies.
Expertise in LinkedIn marketing and lead generation.
Hands-on experience with online advertising platforms (Google Ads, Facebook Ads).
Strong analytical skills to assess campaign performance and make data-driven decisions.
Excellent communication and interpersonal skills.
Ability to manage multiple tasks and deadlines effectively.
Familiarity with marketing automation tools is a plus.
