Position: Google & Facebook Ads Specialist - Performance Marketing
Location: Bowbazar, Central Avenue, Kolkata
Timing: 11am to 8pm
Week off: Tuesday
Experience: Minimum 4 to 5 years in performance marketing in preferably in facebook and google ads.
Salary: upto 35000 per month
\\*\\*MUST HAVE OWN LAPTOP\\*\\*
Key Responsibilities:
Campaign Management:
* Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.
* Develop A/B testing strategies to optimize creative and targeting for better conversion rates.
* Analytics and Reporting:Monitor and analyze key metrics to assess the effectiveness of marketing campaigns.Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.
* Optimization:Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.
* Utilize data analysis tools to refine target audiences and improve conversion rates.
* Budget Management:Manage and allocate advertising budgets efficiently to achieve maximum ROI.
* Forecast and report on campaign spend and performance against KPIs
* .Collaborative Strategy Development:Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.
* Collaborate with the product team to align marketing strategies with PrepMed\'s overall business goals.
* Market Research:Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.
* Research and implement new marketing strategies to stay ahead in the competitive market.
Requirements
Bachelor\'s degree.
Minimum 4 years of experience in performance marketing preferably in edtech.
Strong knowledge in google and facebook ads.
Send your resume at hrm@prepmed.in
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Experience:
* total work: 5 years (Preferred)
Work Location: In person
