Job Description

Responsibilities:

 Develop and execute marketing strategies: Create and implement marketing plans to promote IT services and products, aligning with overall business objectives and target market segments.

 Market research and analysis: Conduct market research to identify customer needs, market trends, and competitor strategies. Utilize data-driven insights to inform marketing strategies and drive business decisions.

 Branding and positioning: Develop and maintain a strong brand identity for IT services and products. Ensure consistent messaging, positioning, and visual representation across all marketing channels and materials.

 Digital marketing: Oversee digital marketing initiatives, including website development, SEO/SEM, email marketing, social media marketing, and content marketing. Leverage digital channels to generate leads, drive traffic, and enhance brand visibility.

 Customer engagement and retention: Develop and execute customer engagement programs, including customer loyalty initiatives, referral programs, and customer feedback mechanisms. Enhance customer satisfaction and retention through targeted marketing activities.

 Team management: Lead and mentor a team of marketing professionals. Set goals, provide guidance, and facilitate professional growth and development.

 Budget management: Develop and manage the marketing budget, ensuring optimal allocation of resources and cost-effective marketing initiatives.

Requirements and Skills:

 Demonstratable experience in taking a prelaunch product to market.

 Should have experience in IT services business.

 Ability to understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.

 Proven experience in overseeing the marketing department, identifying revenue opportunities among established clients, and securing new accounts.

 Experience in digital and print marketing, content marketing, and social media marketing

 Experience in publishing content in top forums like Forbes, Inc. and similar sites.

 Experience implementing effective marketing strategies and tactics

 Ability to optimize processes, budgets, and ROI

 Approach to performance measurement and data-driven decision making

 Knowledge of trends and industry best practices

 Self-awareness of traits that define marketing excellence

 Proven experience as a Head of Marketing or in Leadership roles.

Key Result Areas:

Brand awareness metrics:

 Website traffic - Number of sessions and page views

 Search volume - Number of relevant keyword searches

 Social media followers - Across platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn

 Media mentions - Number of brands mentions in press, articles, blogs

Lead generation metrics:

 Number of leads - New contacts captured from marketing activities

 Leads by source - Which channels drove the most leads

 Lead quality score - Likelihood a lead will convert to a customer

 Lead-to-customer conversion rate - Percentage of leads that become customers

Customer acquisition metrics:

 Number of new customers - Customers acquired within a period

 Customer lifetime value (CLV) - Total value a customer is expected to generate

 Customer acquisition cost (CAC) - Cost to acquire a new customer

Customer engagement metrics:

 NPS (Net Promoter Score) - Measure of customer satisfaction and loyalty

 CSAT (Customer Satisfaction Score)

 Social media engagement - Comments, shares, clicks on social posts

 Reviews and ratings - From sites like Google, Facebook, and Trustpilot

 Repeat purchase rate - Percentage of existing customers buying again

Marketing ROI metrics:

 ROI (Return on Investment) - Revenue generated vs marketing spend

 Marketing attribution - Which channels drove the most revenue

 Marketing contribution - Revenue generated directly from marketing efforts

Additional Information:

 Competitive salary and performance-based bonuses.

 Comprehensive health and accident insurance plans.

 Professional development opportunities.

 Flexible work arrangements.

 5-day work week.

 Fun and inclusive company culture.

Job Type: Full-time

Application Question(s):

* How many years of work experience do you IT Services & Products?

Experience:

* total work: 10 years (Preferred)

Work Location: In person