Role Overview:-
⦁ As a Digital Marketing Executive at SWAN INVESTMENT, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services.
⦁ You will play a major role in enhancing brand awareness, driving traffic to our website, and generating leads.
⦁ You will work closely with the product and sales teams to
⦁ ensure alignment on objectives.
Key Responsibilities:-
Strategy Development:-
⦁ Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
Content Management:-
⦁ Manage and oversee all digital content, including website updates, blog posts, email newsletters, and social media.
Lead Generation:-
⦁ Develop strategies for generating high-quality leads through inbound and outbound marketing channels.
SEO and SEM:-
⦁ Optimize content for search engines and manage paid search campaigns to drive qualified traffic.
Social Media:-
⦁ Develop and manage social media strategies to build a strong online presence across platforms such as LinkedIn, Twitter, and Instagram.
Analytics:-
⦁ Monitor and analyze website traffic, marketing campaign performance, and SEO metrics using tools like Google Analytics and SEMrush, making data-driven adjustments.
Collaboration:-
⦁ Work with internal teams to develop landing pages, creative assets, and promotional content that align with the company\'s goals.
Branding:-
⦁ Ensure consistent brand messaging across all digital channels.
Qualifications:-
Education:-
Bachelor\'s degree in Marketing, Communications, or a related field.
Experience:-
1+ years of experience in digital marketing, preferably within financial services or fintech.
Skills:-
⦁ Proficiency in Google Analytics, SEM tools, and email marketing platforms.
⦁ Strong understanding of SEO, SEM, and social media best practices.
⦁ Experience with content creation and management, including CMS platforms.
⦁ Excellent communication and interpersonal skills.
⦁ Ability to analyze and interpret data to optimize campaigns.
Job Types: Full-time, Fresher
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
* Commuter assistance
* Paid sick time
Schedule:
* Day shift
Experience:
* total work: 1 year (Required)
Work Location: In person
