Department: Digital Marketing
Education: MBA/PGDM
Experience: 4-9 Years
Job Location: Kolkata, West Bengal
Job Type: ON-ROLL
Job Description
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
* Design, build and maintain our social media presence.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Instrument conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
