Position: Marketing & Sales - Dy. Mgr / Manager
Responsibilities:
Strategy Development: Crafting digital marketing strategies aligned with overall business objectives.
Campaign Management: Overseeing the creation, execution, and optimization of digital campaigns across platforms like social media, search engines, email, and more.
Content Strategy: Developing content plans that resonate with the target audience and align with brand messaging.
Data Analysis: Analysing campaign performance using analytics tools to refine strategies and improve ROI.
SEO/SEM: Managing search engine optimization (SEO) and search engine marketing (SEM) strategies to increase website traffic and visibility.
Social Media Management: Overseeing social media accounts, creating engaging content, and managing community interactions.
Email Marketing: Creating and executing email marketing campaigns to nurture leads and engage customers.
Partnership Development: Collaborating with other teams or external partners to enhance marketing efforts.
Skills and Qualifications:
Digital Marketing Expertise: Proficiency in various digital marketing channels, strategies, and tools.
Analytical Skills: Ability to interpret data, derive insights, and make data-driven decisions.
Creativity: Developing innovative campaigns and content that stand out in a competitive landscape.
Communication Skills: Clear communication to convey brand messages effectively across diverse platforms.
Adaptability: Ability to stay updated with the latest trends and adapt strategies accordingly.
Leadership and Team Management: Managing a team and collaborating with cross-functional departments to achieve marketing goals.
Technical Proficiency: Understanding of web analytics tools, marketing automation, and CRM software.
Education and Experience:
A bachelor's degree in marketing, communications, business, or a related field is often required. Degrees or certifications in digital marketing is mandatory.
Relevant experience in digital marketing roles, progressively taking on more responsibility and leadership.
Demonstrated success in developing and executing digital marketing strategies that drove measurable results.
