THE IDEAL CANDIDATE:
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
* Design, build and maintain our social media presence.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
* Identify trends and insights, and optimize spend and performance based on the insights.
* Brainstorm new and creative growth strategies.
* Plan, execute, and measure experiments and conversion tests.
* Collaborate with internal teams to create landing pages and optimize user experience.
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Instrument conversion points and optimize user funnels.
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
REQUIREMENTS:
* BS/MS degree in marketing or a related field.
* Proven working experience in digital marketing.
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
* Experience in optimizing landing pages and user funnels.
* Experience with A/B and multivariate experiments.
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
* Working knowledge of ad serving tools (e.g., DART, Atlas).
* Experience in setting up and optimizing Google Adwords campaigns.
* Working knowledge of HTML, CSS, and JavaScript development and constraints.
* Strong analytical skills and data-driven thinking.
* Up-to-date with the latest trends and best practices in online marketing and measurement.
HOW TO APPLY:
If you think you have what it takes to join our team you an apply here akhil@virtilens.com
