Position: Marketing and Brand Analyst
Location: Ahmedabad
How to Apply :
https://app.pyjamahr.com/careers?company=Flavaroma%2520Flavours%2520and%2520Fragrances%2520Pvt%2520Ltd&job\\_id=117234&company\\_uuid=454455003C&utm\\_medium=internal&shared\\_at=1722405375426
Job Summary: The Marketing and Brand Analyst will be responsible for analyzing market trends, consumer behavior, and campaign performance to inform strategic marketing decisions. This role involves conducting competitive research, managing multi-channel digital marketing campaigns, and providing actionable insights to optimize marketing efforts while also focusing on brand performance and positioning.
Key Responsibilities:
* Conduct comprehensive market research to identify trends, customer needs, and competitive positioning..
* Oversee and optimize multi-channel B2B and B2C digital marketing campaigns with substantial budgets.
* Perform exhaustive keyword research and recommend SEO strategies to enhance online visibility.
* Analyze campaign performance using tools like Google Analytics, providing reports and recommendations for improvement.
* Monitor and report on key performance indicators (KPIs) to track the success of marketing initiatives.
* Conduct competitor analysis and market research to inform brand positioning and strategy.
* Monitor brand performance and provide insights to optimize brand strategies and campaigns.
* Collaborate with marketing teams to develop and implement brand strategies that align with business goals.
* Prepare and present reports on brand performance, market trends, and competitive analysis.
Qualifications:
* Bachelor\'s degree in Marketing, Business, Statistics, or related field.
* Proven experience as a Marketing Analyst, Brand Analyst, or similar role.
* Strong analytical skills with proficiency in data analysis tools and software.
* Excellent communication and presentation skills.
* Knowledge of SEO, PPC, and other digital marketing techniques.
* Familiarity with marketing automation tools and CRM systems.
Job Types: Full-time, Permanent
Benefits:
* Health insurance
* Provident Fund
Schedule:
* Day shift
* Morning shift
* Weekend only
Supplemental Pay:
* Performance bonus
Experience:
* total work: 1 year (Preferred)
* Marketing: 1 year (Preferred)
Work Location: In person
