s a Marketing and Social Media Manager Intern, you will play a crucial role in supporting our marketing initiatives and enhancing our brand presence across various digital platforms. This internship provides an excellent opportunity to gain practical experience in marketing strategy, content creation, social media management, and campaign analytics. You will work closely with the marketing team to execute marketing campaigns, engage with our audience, and contribute to the overall success of our brand.
Key Responsibilities:
* Content Creation and Curation:
* Assist in creating compelling content for our website, blog, social media channels, and other digital platforms.
* Collaborate with the marketing team to develop engaging copy, graphics, videos, and other multimedia assets.
* Curate relevant content from industry sources and user-generated content to supplement our marketing efforts.
* Social Media Management:
* Manage and maintain our presence on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
* Schedule and publish content across various social media channels, adhering to content calendars and posting schedules.
* Monitor social media channels for mentions, comments, and messages, and respond promptly to user inquiries or feedback.
* Community Engagement:
* Engage with our online community by initiating conversations, sharing relevant content, and fostering meaningful interactions.
* Identify influencers, brand advocates, and potential collaborators within our target audience and nurture those relationships.
* Monitor trends and discussions within relevant online communities and participate in discussions where appropriate.
* Campaign Execution:
* Support the execution of marketing campaigns across multiple channels, including email, social media, and digital advertising.
* Assist in setting up and monitoring campaign performance metrics and KPIs to measure effectiveness and ROI.
* Contribute creative ideas and insights to optimize campaign performance and reach target audiences effectively.
* Analytics and Reporting:
* Track and analyze key performance metrics for marketing and social media initiatives using analytics tools (e.g., Google Analytics, social media insights).
* Prepare regular reports summarizing campaign performance, audience engagement, and social media metrics.
* Provide insights and recommendations based on data analysis to inform future marketing strategies and tactics.
* Research and Strategy:
* Conduct market research and competitor analysis to identify opportunities, trends, and best practices in digital marketing and social media.
* Assist in developing marketing strategies and tactics to increase brand awareness, drive traffic, and generate leads.
Qualifications:
* Currently pursuing a Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.
* Strong verbal and written communication skills, with a keen eye for detail and creativity.
* Proficiency in social media platforms and familiarity with social media management tools (e.g., Hootsuite, Buffer).
* Basic understanding of digital marketing concepts, including SEO, SEM, email marketing, and content marketing.
* Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
* Self-motivated and proactive, with the ability to multitask and prioritize tasks effectively.
* Previous experience in marketing, social media management, or content creation is a plus, but not required.
Job Types: Full-time, Internship
Contract length: 6 months
Pay: ₹5,000.00 - ₹6,000.00 per month
Benefits:
* Flexible schedule
Schedule:
* Day shift
Supplemental Pay:
* Performance bonus
Ability to commute/relocate:
* Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Experience:
* total work: 1 year (Preferred)
Location:
* Lucknow, Uttar Pradesh (Required)
Work Location: In person
