Job brief
-------------
A creative-bent with a discerning eye for detail and the confidence to think differently. Must be well organized and diligently structured in their approach to any engagement.
Must have Skills - Marketing Communications, Online Marketing, Public Relations, Content Management, Brand Management, Advertising Works with various company departments to promote overall brand through social media channels.
Responsibilities
--------------------
* Formulate annual marketing plan to budget, in consultation with the Marketing head, GM Sales & Marketing, Hotel GM and HODs
* Coordinates with Marketing team, Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting potential customers and in-house guests with promotions that drive incremental revenue to the hotel.
* Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions
* Manages F&B media schedules and verifies prompt settlement of accounts
* Partners with property Revenue Management to verify advertisement targeting is correctly directed at relevant consumer groups
* Executes email marketing, and display advertising as needed.
* Verifies all advertising for the hotel in digital channels is in alignment with brand voice, maintains all page hygiene
Social Media Content Management
-----------------------------------
* Plans social media engagement and promotion content along with agencies and Marketing team
* Develops and executes promotions campaign for F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
* Engages in proactive online reputation management by surfacing relevant guest comment (positive or negative) in social media channels and responds accordingly.
Public Relations and Visual Asset Management (photo and video)
------------------------------------------------------------------
* Maintains a comprehensive list of local media contracts, with particular emphasis on food critics, influencers and bloggers.
* Enable all press releases for property events, promotions, and outlets.
* Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
* Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
* Verifies the news clippings and other online, print, and social media mention reports are completed on a monthly basis for property distribution.
* Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the unit teams
* Manages photo shoots for seasonal or festive promotions in coordination with unit teams
* Acts as the central point of contact for brands being handled to ensure all communication adheres to brand voice.
Tracking and Reporting
--------------------------
* Ensure monthly collection and collation of marketing campaign ROI reports both online and from hotels, agency work report, influencer campaign reports and analysis with Marketing team.
Desired Experience
----------------------
* Excellent written and spoken English is mandatory
* Excellent interpersonal and collaborative skills
* Good working knowledge of Facebook, Instagram, Twitter and YouTube business accounts and analytic tools
* Working knowledge of design software – photoshop, illustrator and the likes
* Working knowledge of MS office – Excel, Power Point
* Confident, amicable and ability to persuade and influence
* Self-starter with the ability to lead and own projects end to end
* Attention to detail and concern for accuracy
* Exposure to Hospitality industry in previous work
* Excellent time management skills and multi-tasking ability
* Excellent team player skills
* Willingness to travel to other office locations
