Post: Marketing Head
Qualifications & Skills required
* Master\'s degree in Business Administration, Marketing or relevant field
* Demonstrable experience in marketing together with the potential and attitude
required to learn
* Proven experience in identifying target audiences and in creatively devising and
leading across channels marketing campaigns that engage, educate and
motivate
* Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight,
Omniture, Web Trends)
* Experience in setting up and optimizing Google AdWords campaigns
* Numerically literate, comfortable working with numbers, making sense of metrics
and processing figures with spreadsheets
* A sense of aesthetics and a love for great copy and witty communication
* Up-to-date with the latest trends and best practices in online marketing and
Measurement
Job Description
1. Craft strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative.
2. Lead the development and delivery of a marketing and recruitment strategy for
each College, ensuring all activity is in line with the broader University brand and
recruitment strategies.
3. Promote the profile of the University as a whole to external audiences
4. Prepare and manage monthly, quarterly and annual budgets for the Marketing
department.
5. Establish an intelligence-led approach to all planning and delivery, utilizing
market research and data analysis to ensure tactics are in line with the business
needs of the College, and strategic ambitions of the University.
6. Utilize intelligence and market insights to support the strategic development of
the Colleges\' portfolios.
7. Write and present reports, written and verbal, to the University Management
Team as required on marketing and recruitment activities and results and to
advise on appropriate tactical changes as necessary
8. Identify relevant community-based initiatives in which the University can play a
relevant part, to support awareness / positive brand perception etc.
9. Ensure our brand message is strong and consistent across all channels and
marketing efforts (like events, email campaigns, web pages and promotional
material).
10.Responsible for delivering an efficient and proactive relationship with all
University Service areas in the creation of marketing plans, notably Partnerships,
Business and Research.
11. Providing relevant marketing insight, including customer behavioural insight and
competitor activity to enable effective portfolio development, brand development,
entry criteria, pricing strategy and benchmarking to improve student recruitment
and reputation.
12.Managing senior relationships with media and creative agencies and scrutinizing
effectiveness and impact of all work.
