Job Title: Account Based Marketing Manager
Location: Chennai
Position Type: Permanent | Full-time
Experience: 8+ Years
About the Job Description:
Account Based Marketing Manager
Skillsets required: Account-based Marketing, Content Development, Lead Generation, Marketing Campaigns
* Develop and execute comprehensive account-based marketing (ABM) strategies aligned with overall business objectives, ensuring a tailored approach for key target accounts.
* Collaborate with sales and other stakeholders to identify and prioritize target accounts based on strategic criteria, such as revenue potential, industry influence, and growth opportunities.
* Oversee the creation and customization of marketing content and collateral tailored to targeted accounts, ensuring that the messaging resonates with the unique needs and challenges of each account.
* Lead the planning, execution, and optimization of account-based marketing campaigns across various channels, including digital platforms, social media, events, and personalized outreach.
* Utilize data analytics and performance metrics to assess the effectiveness of ABM campaigns, providing insights to drive continuous improvement and optimize marketing strategies for target accounts.
* Leverage marketing automation, CRM, and other relevant technologies to streamline ABM processes, track engagement, and enhance personalization efforts for targeted accounts.
Requirements:
* 8-10 years of experience in ABM, Lead Generation, or digital marketing roles.
* Hands-on experience in executing innovative and lead generation programs.
* Extensive experience working with account-based marketing programs and large account sales teams.
* Strong background in live events, webinars, digital ads, and social media campaigns.
* Experience in campaign creation, launch, and reporting.
* Expertise in developing and managing multiple marketing programs simultaneously.
* Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
* Knowledgeable in content marketing and inbound marketing strategies to generate qualified leads.
* Familiar with technical sales cycle, adept at strategic marketing communication for lead nurturing and growth acceleration.
