Job Title: Marketing Manager
Location: Kuthambakkam
Job Type: Full-time
About Us: We are leading exporters of South Indian food products. Our company has been in the export business for more than 25 years and we are involved in business with more than 20 countries. Headquartered in Chennai, we export a wide range of South Indian Rice, Grocery, Papads, Frozen Food Products and Millet based health foods.
Job Summary: The Marketing Manager will be responsible for developing and implementing effective marketing strategies to enhance our retail presence and drive sales through our e-commerce platforms. This role requires a strategic thinker with strong analytical skills, creativity, and a passion for online and offline marketing.
Key Responsibilities:
* Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, adjusting strategies as necessary.
* Budget Management: Manage the marketing budget, ensuring effective allocation of resources across various channels.
* Collaboration: Work closely with sales, design, and product teams to align marketing strategies with overall business goals.
* Customer Engagement: Develop and implement strategies to enhance customer engagement and loyalty, including promotional campaigns and loyalty programs.
* Content Creation: Collaborate with the content team to produce engaging product descriptions, blog posts, and promotional materials.
* Analytics and Reporting: Monitor and analyze website performance and marketing campaign effectiveness, utilizing tools like Google Analytics, and provide insights for continuous improvement.
* E-commerce Management: Manage the e-commerce website, ensuring optimal user experience, product listings, and inventory management.
* Digital Marketing: Oversee all digital marketing efforts, including SEO, SEM, email marketing, content marketing, and social media campaigns.
* Strategy Development: Create and execute comprehensive marketing and e-commerce strategies to drive traffic, conversion, and customer retention.
Job Type: Full-time
Pay: ₹800,000.00 - ₹1,100,000.00 per year
Education:
* Bachelor's (Preferred)
Experience:
* Market research: 1 year (Preferred)
* total work: 1 year (Preferred)
* Marketing: 1 year (Preferred)
Work Location: In person
Application Deadline: 20/10/2024
