Job Overview:
MrMed is seeking a dynamic and proactive Marketing Manager to lead and execute ATL (AbovetheLine) and BTL (BelowtheLine) marketing activities. This role will be pivotal in coordinating with external vendors, developing innovative marketing strategies, and exploring new opportunities to enhance brand visibility. The ideal candidate will have a strategic mindset, be a creative thinker, and possess strong vendor management and execution skills.
About MrMed:
MrMed is India\'s largest online pharmacy, specializing in providing super- speciality medicines for critical conditions like cancer, kidney diseases, heart disorders, HIV/AIDS, transplants, hepatitis, and more. We are a patient-centric organization committed to providing access to medicines for individuals undergoing treatment for various critical diseases. We understand the challenges that patients face when they are unable to afford or access their prescribed medications, and we are dedicated to making sure that every patient receives the necessary treatment they need. Our team is passionate about improving the lives of those in need and we strive to make a positive impact in the healthcare industry.
*For more details click here: https://www.mrmed.in/*
Key Responsibilities:
Marketing Strategy:
You will shape and execute comprehensive marketing plans that align with MrMed\'s brand strategy, driving impactful ATL and BTL campaigns.
* Plan, execute, and manage ATL and BTL marketing campaigns, ensuring alignment with the overall brand strategy and business goals.
* Develop and implement ATL campaigns for offline marketing initiatives, including print ads, billboards, radio, TV, and more.
* Execute BTL campaigns, such as on ground activations, events, and other direct engagement activities, to increase brand presence.
* Ensure integration between online and offline marketing efforts in collaboration with the digital marketing and content teams.
Budget Management:
You will optimize campaign execution by ensuring all marketing activities are delivered on time and within budget, while maximizing ROI.
* Monitor and manage marketing budgets for ATL and BTL activities to ensure cost effective execution.
* Source and negotiate with vendors to secure the best possible rates for marketing materials and services.
* Ensure all campaigns are delivered within the agreed budget without compromising on quality.
New Ideas and Platforms for Promotion:
You will continuously explore and implement innovative marketing channels to enhance brand visibility and capture new opportunities.
* Continuously explore new marketing channels, platforms, and opportunities for brand promotion.
* Develop and maintain relationships with local businesses, event organizers, and community leaders to facilitate innovative brand promotion strategies.
* Stay updated on the latest trends in offline marketing and consumer behavior to keep MrMed\'s marketing strategy fresh and relevant.
Vendor Coordination:
You will manage vendor relationships to ensure timely, high quality execution of campaigns while maintaining cost effectiveness.
* Collaborate with external vendors, agencies, and partners to execute marketing campaigns on time and within budget.
* Manage vendor relationships to ensure timely and high quality service delivery, maintaining strong partnerships.
Collaboration and Reporting:
You will work cross functionally with teams to ensure cohesive marketing efforts and provide clear, data driven reports to measure success.
* Prepare regular reports on campaign performance, vendor management, and new marketing opportunities.
* Provide insights and recommendations based on campaign analysis to drive continuous improvement and innovation.
Key Requirements:
* Bachelor's degree in Marketing, Business Administration, or a related field.
* 4-5 years of experience in marketing, with a strong focus on ATL and BTL activities.
* Proven track record of executing successful offline marketing campaigns.
* Excellent vendor management skills, with the ability to negotiate and maintain strong relationships.
* Strong analytical skills to evaluate campaign performance and suggest improvements.
* Ability to think creatively and identify new opportunities for brand promotion.
* Excellent communication and interpersonal skills, with the ability to work in a team oriented environment.
* Proficiency in Microsoft Office and marketing tools for planning and reporting.
Why Join Us:
* Opportunity to work with a mission driven organization that focuses on providing lifesaving medicines and healthcare services.
* Be part of a fast growing company with a dynamic work environment.
* Competitive salary and benefits package.
* Opportunities for personal growth and career advancement.
If you are passionate about marketing and have the ability to create impactful offline marketing strategies, we encourage you to apply for this exciting role at MrMed. Join us in making a difference in the healthcare industry.
Job Types: Full-time, Permanent
Schedule:
* Day shift
Application Question(s):
* Do you have prior experience with ATL & BTL?
Education:
* Bachelor's (Required)
Experience:
* total work: 4 years (Required)
* Marketing: 4 years (Required)
Location:
* Chennai, Tamil Nadu (Required)
Work Location: In person
