Job Title : Marketing Manager
Job Location : Madurai
Experience : 3-7 Years
Qualification : Diploma / Any degree
Salary : Negotiable
Job Summary:
The Marketing Manager for the hotel industry is responsible for developing and executing comprehensive marketing strategies to drive revenue, increase brand awareness, and attract guests. The role involves creating marketing campaigns, managing digital platforms, coordinating public relations efforts, and working closely with the sales team to achieve occupancy and revenue goals. The Marketing Manager also plays a critical role in promoting the hotel\'s services, facilities, and special events.
Key Responsibilities:
* Marketing Strategy and Planning:
* Develop and implement a comprehensive marketing plan aligned with the hotel\'s business objectives.
* Identify target markets and create strategies to attract guests, such as leisure travelers, corporate clients, and event planners.
* Analyze market trends, competition, and customer behavior to refine marketing efforts and identify new opportunities.
* Coordinate with the sales team to support revenue growth and occupancy targets.
* Digital Marketing and Social Media:
* Manage the hotel\'s online presence, including website content, social media channels (Facebook, Instagram, LinkedIn, etc.), and review platforms (TripAdvisor, Google Reviews).
* Oversee digital marketing campaigns including SEO, SEM, email marketing, and paid advertising to increase visibility and bookings.
* Regularly analyze digital performance metrics and adjust strategies for maximum impact.
* Collaborate with influencers and bloggers to enhance online reputation.
* Brand Management:
* Maintain the hotel\'s brand standards in all marketing communications, ensuring consistency in messaging, tone, and visual identity.
* Work with the design team to create promotional materials, including brochures, advertisements, banners, and hotel signage.
* Ensure the hotel\'s brand is represented accurately across all platforms and campaigns.
* Public Relations and Partnerships:
* Develop and maintain relationships with media, influencers, and other key stakeholders to promote the hotel through press releases, events, and collaborations.
* Plan and execute public relations campaigns to raise the hotel's profile locally, nationally, and internationally.
* Negotiate partnerships with local businesses, tour operators, and event planners to increase hotel bookings and visibility.
* Event Marketing:
* Collaborate with the events team to promote and market hotel events, conferences, weddings, and other special occasions.
* Create targeted marketing materials and campaigns to attract event planners and groups.
* Manage sponsorship and partnerships for events to enhance the hotel's brand presence.
* Revenue Generation and Promotions:
* Work closely with the revenue management team to design and promote packages, seasonal offers, and special promotions.
* Monitor the effectiveness of promotional activities and adjust strategies to maximize occupancy and profitability.
* Create and implement loyalty programs and other initiatives to retain and attract repeat customers.
* Market Research and Analysis:
* Conduct market research to understand customer needs, preferences, and perceptions of the hotel.
* Analyze booking patterns, sales data, and guest feedback to inform marketing strategies.
* Provide regular marketing performance reports to hotel management, highlighting key insights and recommendations.
* Collaboration with Internal Teams:
* Work closely with the sales, operations, food & beverage, and events teams to ensure marketing efforts are aligned with business objectives.
* Coordinate marketing activities for hotel openings, refurbishments, and special projects.
* Skills:
* Strong knowledge of digital marketing tools and platforms (SEO, PPC, email marketing, etc.).
* Excellent communication, presentation, and writing skills.
* Proficiency in content management systems (CMS), social media management, and CRM software.
* Ability to analyze data and translate it into actionable strategies.
* Creative thinking and strong attention to detail.
Personal Attributes:
* Strong leadership and project management skills.
* Ability to work under pressure and meet tight deadlines.
* A proactive and results-oriented approach.
Preferred Industry : Food & Hotel Industry
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹40,000.00 per month
Application Question(s):
* How many years of Hotel Management do you have?
Education:
* Bachelor's (Preferred)
Experience:
* Client Management: 1 year (Preferred)
* total work: 1 year (Preferred)
* Marketing: 1 year (Preferred)
Work Location: In person
