Job Role:
* Develop FASTag messaging that differentiates Kotak FASTag in the market
* Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
* Communicate the value of new products and services to the sales and marketing team
* Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement
* Work with Corp Commuication and media team to develop PR and visibility plan for the product
* Develop and implement promotional activities such as promotions and product launches
* Conduct market research for consumer voice
* Lead and drive Digital campaigns / SEM/SEO
* Build/ conceptualise/ manage social media visibility and acquisition campaigns
* Manage advertising agencies and retainer ship arrangements
* Manage both consumer and trade marketing
* Create product content such as case studies, videos, website copy and blog posts
* Gain insight into customer use of current products, untapped opportunities and buyer personas
* Measure and optimize the buyer journey as it relates to product feature adoption and usage
* Manage marketing budget and approval processes
