Job Description: Marketing Manager *(with prior experience in a Residential Construction Company)*
Company: Hi Living Projects
Location: Madhavaram, Chennai
Experience: 5-8 years in residential sales.
Salary: 5 - 7 LPA
About us: Pioneering the future of sustainable homes with a legacy of craftsmanship, Hi Living crafts future-proof homes merging innovation and quality. With a rich heritage and landmark projects like Serenity & Evita, we envision crafting sustainable havens for the future. Join us to lead and refine the design and execution of living spaces where dreams come to life.
Role Overview: We are currently on the lookout for an energetic Marketing Manager with robust experience in the realm of real estate marketing. The right fit will possess in-depth knowledge of digital marketing and will have significant experience in a real estate builder's office, particularly in strategising and executing innovative pre-launch, launch, and post-launch sales campaigns for flats and offices.
Key Responsibilities:
* Analyze real estate markets, sales prices, competitors' marketing strategies, and current market trends to define and implement optimal marketing strategies for the company's flats.
* Generate quality leads via digital, print, and AV mediums.
* Spearhead and oversee the marketing activities for pre-sales, project launch, and post-launch phases.
* Provide leadership and direction to the marketing, pre-sales, and telemarketing teams.
* Collaborate closely with external partners: digital marketing agencies, design teams, publications, PR vendors, media vendors, banks, and channel partners, ensuring alignment in executing the company's marketing strategies.
* Draft and manage the marketing budget, ensuring efficient allocation of resources. Produce an implementation schedule and consistently provide MIS reports.
* Monitor diverse marketing programs, including but not limited to digital marketing, Email campaigns, SMS blasts, call campaigns, print media, TV, radio, bank collaborations, channel partnerships, BTL promotions, outdoor hoardings, overseas marketing strategies, and property fairs.
* Strategize and oversee the creation of impactful online content, ensuring digital marketing efforts are data-driven and effective for maximum online presence and lead generation.
* Oversee the entire marketing process, ensuring all efforts not only boost sales but also strengthen the corporate brand identity and foster positive PR for the company.
Essential Qualifications and Skills:
* A minimum of 5-8 years of experience in marketing, with a significant portion of that within real estate marketing.
* Profound understanding of digital marketing strategies and tools.
* Experience working with real estate builders, particularly in pre-launch, launch, and post-launch sales initiatives for flats and offices.
* Strong ability to analyze and utilize market trends, competitor strategies, and sales data to inform decisions.
* Exceptional leadership skills with experience in managing and motivating teams.
Benefits:
* Leave Encashment
* Cell Phone Reimbursement
* Group Medical Policy
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹80,000.00 per month
Benefits:
* Provident Fund
Schedule:
* Day shift
* Morning shift
Supplemental Pay:
* Yearly bonus
Education:
* Bachelor's (Preferred)
Experience:
* total work: 1 year (Preferred)
* Marketing: 5 years (Preferred)
Work Location: In person
