Chennai, Tamil Nadu, India
Job Description
Job Overview:
We are seeking an experienced Marketing Specialist to join our dynamic team in the solar service field. The ideal candidate will have a passion for renewable energy, a solid understanding of marketing principles, and a proven track record of driving results in a competitive industry.
Job Roles and Responsibilties:
* Develop and implement comprehensive marketing strategies to promote our solar services and enhance brand awareness.
* Conduct market research to identify industry trends, customer needs, and competitive insights.
* Collaborate with the sales team to create effective marketing campaigns that generate leads and drive conversion.
* Manage digital marketing channels, including website, social media, email campaigns, and PPC advertising, to maximize reach and engagement.
* Create compelling content, including blog posts, articles, case studies, and whitepapers, to educate and engage our target audience.
* Coordinate with external agencies and vendors to execute marketing initiatives and campaigns within budget and timeline constraints.
* Analyze marketing metrics and KPIs to measure campaign effectiveness and optimize performance.
* Stay up-to-date with the latest trends and best practices in solar energy and marketing to identify opportunities for innovation and improvement.
Qualifications:
* Bachelor's degree in Marketing, Business, or related field. MBA or advanced degree is a plus.
* Proven experience in marketing roles within the solar industry or related field.
* Strong understanding of digital marketing principles and tools, including SEO, SEM, social media, and email marketing.
* Excellent written and verbal communication skills, with the ability to create compelling content for various channels and audiences.
* Demonstrated ability to develop and execute marketing strategies that drive business results.
* Analytical mindset with proficiency in data analysis and reporting tools.
* Creative thinker with a passion for renewable energy and sustainability.
Required Skills
Content Creation, Problem Solving, Customer Focus, Brand Management, Communication & leadership skills, Market Research, Digital Marketing
Apr 25, 2024
3 - 4 Years Exp.
