Location: Chennai
Type: Full-time
Experience Level: 2-3 years of experience in SEO
Job Description:
As a Mid-Level SEO Specialist, you will be responsible for optimizing our website for search engines, conducting keyword research, developing a content strategy, performing technical audits, building backlinks, and monitoring SEO performance. This role requires someone with a good understanding of SEO fundamentals and a passion for driving measurable results in a highly technical industry.
Key Responsibilities:
● Conduct basic keyword research to identify relevant search terms related to humanoid robots, AMRs, AGVs, and automation solutions.
● Assist in the development of a content strategy that aligns with SEO goals, focusing on creating and optimizing blog posts, landing pages, and other digital content.
● Perform technical SEO audits to identify and fix issues affecting website performance, such as broken links, slow load times, and mobile usability.
● Help build backlinks by reaching out to relevant robotics and technology websites, blogs, and publications.
● Monitor SEO performance using tools like Google Analytics and Search Console, and report on key metrics such as traffic, rankings, and backlinks.
● Optimize on-page SEO elements, including title tags, meta descriptions, alt text, and headers
to improve search visibility.
● Collaborate with the content and web development teams to ensure all content is SEO-optimized.
● Stay up to date with the latest SEO trends and algorithm changes to continuously improve strategies.
Required Qualifications:
● 2-3 years of experience in SEO or digital marketing, with a focus on organic search.
● Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
● Basic understanding of on-page SEO, technical SEO, and off-page SEO (link building).
● Strong written and verbal communication skills, with the ability to collaborate across teams.
● Interest in or knowledge of the robotics or technology sector.
Preferred Qualifications:
● Experience working in B2B or tech-related industries.
● Basic knowledge of HTML and CSS.
● Familiarity with content management systems (CMS) like WordPress.
● Understanding of SEO reporting and performance metrics.
Soft Skills:
● Strong attention to detail and a proactive approach to solving problems.
● Ability to manage multiple projects and meet deadlines.
● Willingness to learn and adapt in a fast-paced environment.
SEO Basics for a Robotics :1. Keyword Research:
● Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords related to your products and services. For example, you can research terms like:
○ "Humanoid robots for automation"
○ "Autonomous mobile robots in logistics"
○ "AGVs for manufacturing"
● Focus on identifying high-volume, low-competition keywords that are relevant to your industry. Create a list of both short-tail (broad) and long-tail (specific) keywords.
● Organize keywords by relevance and map them to specific pages on your website for optimization.
2. Content Strategy:
● Create informative and engaging content that targets the keywords you've identified. This can include:
○ Blog posts about the benefits of robotics automation.
○ Case studies on how AMRs and AGVs are used in specific industries.
○ Product pages optimized with target keywords and clear descriptions of your robotics solutions.
● Ensure that all content is optimized for SEO, including the use of headings (H1, H2), internal linking, and proper use of meta descriptions.
3. Technical SEO Audit:
● Regularly audit your website to identify any technical SEO issues that may impact search engine rankings:
○ Page speed: Ensure that your website loads quickly to improve user experience and SEO performance.
○ Mobile-friendly design: Make sure your site is responsive and performs well on mobile devices.
○ Broken links and redirects: Fix any 404 errors or broken links that can negatively affect SEO.
○ Crawlability: Use Google Search Console to check how search engines are indexing your site, and fix any issues with sitemaps or robots.txt files.
4. Link Building:
● Build high-quality backlinks from relevant websites in the robotics, technology, or industrial automation sectors. This can be done through:
○ Guest blogging on industry-related blogs.
○ Reaching out to media outlets and influencers for backlinks.
○ Creating shareable content, such as whitepapers or infographics, to earn organic links.
● Avoid spammy or low-quality links, which can harm your website\'s reputation.
5. Performance Monitoring:
● Track SEO performance using tools like Google Analytics and Search Console. Key metrics to monitor include:
○ Organic traffic: The number of visitors coming to your site from search engines.
○ Keyword rankings: Monitor how your target keywords are ranking in search results.
○ Backlink profile: Track the quality and quantity of backlinks pointing to your site.
○ Bounce rate and time on site: Monitor user behavior to ensure visitors are engaging with your content.
● Use this data to identify opportunities for improvement, such as optimizing underperforming pages or targeting new keywords.
Job Type: Full-time
Schedule:
* Morning shift
Education:
* Bachelor's (Required)
Experience:
* Digital marketing: 2 years (Required)
* total work: 2 years (Required)
Work Location: In person
