* Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
* Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
* Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
* Identify trends and insights, and optimize spend and performance based on the insights.
* Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
* Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
* Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
* You have a degree in Marketing, Business Administration, or a related field
* You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
* You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
* You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
* You are a highly goal-oriented individual and have excellent communication skills
* You are open-minded, curious, and a strong problem solver
* Five days working
* No bond policy
* Flexible timings
* Fun Friday activities
* Yearly trip.
* celebrations
