* Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
* Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
* Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
* Identify trends and insights, and optimize spend and performance based on the insights.
* Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
* Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
* Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
* Leave encashment
Schedule:
* Morning shift
Supplemental Pay:
* Yearly bonus
Experience:
* total work: 4 years (Preferred)
Work Location: In person
