Job Overview
The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.
Key Responsibilities
Strategy Development
* Develop and execute performance marketing strategies to achieve business goals.
* Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
Campaign Management
* Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
* Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
Data Analysis and Reporting
* Analyze campaign performance data to identify trends, insights, and areas for improvement.
* Provide regular performance reports to senior management, highlighting key metrics and ROI.
Budget Management
* Allocate and manage the marketing budget effectively to maximize ROI.
* Track and report on spending to ensure campaigns remain within budget.
Collaboration
* Work closely with creative and content teams to develop compelling ad creatives and messaging.
* Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
Market Research
* Stay updated on the latest digital marketing trends, technologies, and best practices.
* Conduct competitive analysis to identify opportunities and threats in the market.
Optimization
* Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
* Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.
Qualifications
* Bachelor\'s degree in Marketing, Business, or a related field.
* Minimum 4 years of performance or digital marketing experience.
* Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms.
* Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
* Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies.
* Creative mindset with the ability to generate innovative marketing ideas.
* Strong communication and collaboration skills.
* Experience with marketing automation tools and CRM systems is a plus.
* Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.
Key Skills
* Analytical Skills: Ability to interpret data and make data-driven decisions.
* Technical Proficiency: Knowledge of various digital advertising platforms and tools.
* Creativity: Ability to develop engaging and effective ad creatives.
* Project Management: Strong organizational skills to manage multiple campaigns simultaneously.
* Communication: Excellent verbal and written communication skills.
* Collaboration: Ability to work effectively with cross-functional teams.
Salary and Benefits
* Competitive salary based on experience and qualifications.
* Professional development opportunities
Kolkata based candidates having experience in performance marketing need only apply.
Job Type: Full-time
Pay: ₹240,000.00 - ₹960,000.00 per year
Experience:
* total work: 3 years (Preferred)
* Performance marketing: 2 years (Preferred)
Work Location: In person
