Job Description

* Min. 2 to 5 years experience
* Surat (GJ), India

#### About Us

* We have a team of listeners, questioners, and collaborative problem-solvers. The team is smart, passionate, experienced, and polished. We are designers who get things done. Our league of super heroes includes 10+ certified Performance Marketing

Specialist.
* OptimumBrew is known as a process driven, adaptive and human-first company, where your Growth is valuable to us, both professionally and personally.
#### Job Description

* We are looking for a talented Performance Marketing Specialist who are passionate and know-how the process of building scalable and secure functionality on top of the Performance Marketing platform. You will be associated with a qualified and experienced pool of people with whom you will build correlations by sharing your experience and growing your capabilities.
#### Primary Objectives

* Drive qualified traffic, generate leads, and maximise conversions through the effective

planning, execution, and optimization of performance marketing campaigns, with a

particular focus on PPC advertising. This involves achieving target CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) metrics while aligning campaign strategies with overall marketing objectives and business goals. The Performance Marketing Specialist aims to continuously improve campaign performance by analyzing key metrics, testing new strategies, and staying updated on industry trends and best practices.
#### Roles & Responsibilities

* Develop and implement comprehensive PPC campaigns across platforms

such as Google Ads, Bing Ads, and social media advertising channels.
* Conduct keyword research, ad copywriting, and ad creative optimization to

maximize campaign performance.
* Monitor campaign performance and analyze key metrics to identify areas for

improvement and optimization.
* Set up tracking and attribution systems to accurately measure and report on

campaign effectiveness.
* Collaborate with internal teams to align performance marketing efforts with

overall marketing objectives and business goals.
* Continuously test and iterate on campaign strategies and tactics to improve

KPIs such as CTR (Click-Through Rate), conversion rate, and ROI.
* Stay updated on industry trends, best practices, and emerging technologies in

performance marketing to maintain a competitive edge.
* Provide regular reports and insights to stakeholders, highlighting campaign

performance and actionable recommendations for optimization.
* Manage relationships with external partners, agencies, and vendors to support

campaign execution and achieve objectives.
* Stay abreast of changes in search engine algorithms, advertising policies, and

data privacy regulations to ensure compliance and mitigate risks.
#### Technical Skills You Should Have

* Proven experience in performance marketing, with a focus on PPC

advertising.
* Strong analytical skills and proficiency in data analysis tools such as Google

Analytics, Google Ads.
* In-depth understanding of PPC principles, ad targeting options, bidding

strategies, and campaign optimization techniques.
* Experience setting up and managing tracking and attribution systems to measure campaign performance.
* Excellent communication skills and ability to present complex data in a clear

and concise manner.
* Detail-oriented with a strong focus on continuous improvement and optimization.
* Ability to work independently and collaboratively in a fast-paced environment.
* Google Ads certification and experience with other digital advertising

platforms (e.g., Facebook Ads, LinkedIn Ads) are a plus.
#### Qualification

* Bachelor\'s degree in Marketing, Advertising, Business, Economics, or a related field.

Additional certifications or coursework in digital marketing, performance marketing, or PPC

advertising are highly desirable and may be considered as an asset.
#### Experience

* 2 to 5 years of experience in Performance Marketing Specialist.
#### Benefits

* 22 Paid Leaves
* 5 Days Working
* Good Company Culture
* Health Insurance
* Life Insurance
* Pension Scheme
* Statutory Benefits (PF & ESIC)
* Salary on time
* Yearly Picnic
* Annual Sports Day
* Monthly Events
* Festival Celebrations
#### Call to Recruiter :

* +91 9316393312