##### Job Summary:
The Digital Marketing Manager will oversee all digital marketing initiatives for Deejos, ensuring the alignment of marketing strategies with business goals. This role requires a highly skilled individual capable of managing a team of specialists across various digital marketing disciplines, including PPC, SEO, content strategy, social media, video production, and graphic design. The ideal candidate will have a strong background in digital marketing, excellent leadership abilities, and a proven track record of driving successful campaigns.
##### Key Responsibilities:
* Strategic Planning:
+ Develop and implement comprehensive digital marketing strategies to drive traffic, generate leads, and boost sales.
+ Set clear objectives and KPIs for the digital marketing team.
+ Monitor industry trends and competitor activities to stay ahead of the market.
* Team Management:
+ Lead and manage a team of 6 specialists, including PPC Specialist, SEO Specialist, Content Strategist/Writer, Social Media Manager, Video Producer, and Video Editor cum Graphic Designer.
+ Assign tasks, set deadlines, and ensure the team meets performance goals.
+ Provide guidance, training, and support to team members, fostering a collaborative and productive work environment.
* Campaign Management:
+ Oversee the creation, execution, and optimization of digital marketing campaigns across various channels (e.g., search engines, social media, email).
+ Ensure all campaigns are aligned with brand guidelines and business objectives.
+ Analyze campaign performance data and make data-driven decisions to optimize results.
* Budget Management:
+ Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
+ Track and report on budget utilization and ROI.
* Performance Analysis:
+ Regularly review analytics and metrics to measure the effectiveness of digital marketing efforts.
+ Generate detailed performance reports and present findings to senior management.
+ Implement A/B testing and other methodologies to continuously improve campaign performance.
* Collaboration:
+ Work closely with other departments (e.g., sales, product development) to ensure cohesive and integrated marketing efforts.
+ Coordinate with external agencies and vendors when necessary.
* Innovation and Improvement:
+ Continuously seek out new digital marketing trends, tools, and technologies.
+ Implement innovative strategies to enhance the digital presence and reach of DEEJOS.
##### Qualifications:
* Education:
+ Bachelor's degree in Marketing, Business, Communications, or a related field.
+ Advanced degree or certifications in digital marketing are a plus.
* Experience:
+ Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
+ Proven track record of managing and optimizing digital marketing campaigns.
* Skills:
+ Strong understanding of PPC, SEO, content marketing, social media, video production, and graphic design.
+ Excellent leadership and team management skills.
+ Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
+ Strong analytical skills and ability to interpret data to make informed decisions.
+ Excellent communication and interpersonal skills.
+ Creative thinker with the ability to innovate and adapt in a fast-paced environment.
Apply Now
