##### Job Summary:
The Content Strategist/Writer will be responsible for creating and managing the content strategy for Deejos. This role involves developing high-quality, engaging content that aligns with our brand voice and supports our marketing goals. The ideal candidate will have a strong background in content creation, excellent writing skills, and the ability to think strategically about content distribution and performance.
##### Key Responsibilities:
* Content Strategy Development:
+ Develop and implement a comprehensive content strategy that aligns with Deejos' marketing goals and brand voice.
+ Identify target audience segments and tailor content to meet their needs and preferences.
+ Conduct content audits to assess current content performance and identify opportunities for improvement.
* Content Creation:
+ Write, edit, and proofread a variety of content types, including blog posts, articles, social media updates, website copy, email newsletters, and more.
+ Ensure all content is high-quality, engaging, and optimized for SEO.
+ Collaborate with the design and video production teams to create multimedia content.
* Content Management:
+ Manage the content calendar to ensure timely delivery of content across all channels.
+ Oversee the production process, from concept to publication.
+ Maintain and update website content to ensure it is current and relevant.
* Performance Analysis:
+ Track and analyze content performance metrics, such as traffic, engagement, and conversion rates.
+ Use data-driven insights to refine content strategies and improve performance.
+ Generate regular reports on content performance and present findings to stakeholders.
* Collaboration:
+ Work closely with the digital marketing team to ensure content aligns with overall marketing strategies.
+ Coordinate with other departments, such as sales and product development, to gather information and create relevant content.
+ Engage with external partners, influencers, and industry experts to expand content reach.
* Innovation and Improvement:
+ Stay updated on industry trends, content marketing best practices, and emerging technologies.
+ Experiment with new content formats and distribution channels to enhance audience engagement.
+ Continuously seek out ways to improve content quality and effectiveness.
##### Qualifications:
* Education:
+ Bachelor\'s degree in Marketing, Communications, Journalism, or a related field.
* Experience:
+ Minimum of 3 years of experience in content creation, writing, or content strategy.
+ Proven track record of developing and executing successful content strategies.
* Skills:
+ Exceptional writing, editing, and proofreading skills.
+ Strong understanding of SEO and content marketing principles.
+ Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
+ Excellent organizational and project management skills.
+ Ability to think creatively and strategically.
+ Strong communication and interpersonal skills.
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